A new study by Pew Research Center’s Internet & American Life Project found that 91 percent of adult Americans use a cell phone and 61 percent have adopted smartphones.
To most, who witness droves of people walking the streets—their eyes firmly fixed to their mobile device—this won’t come as much of a shocker.
Of the 310 million people in the U.S., 114 million were already using smartphones as of July 2012, according to Comscore, a total of about 37 percent. Nielsen, however, reported a higher number for 2012, saying that 55 percent of the cell phone market had already been penetrated by smartphones.
Though a jump of 24 or 6 percent may seem like a significant increase, professional analysts like BI Intelligence, expect that U.S. market will be completely smart phone saturated in the next few years.
Once the market in the U.S. has been fully smartphone satiated, focus will shift to the international market.
Strategy Analytics’ executive director Neil Mawston told CNet back in October 2012, after worldwide smart phone users hit the 1 billion mark, that “Most of the world does not yet own a smartphone and there remains huge scope for future growth, particularly in emerging markets such as China, India and Africa.”
Though that first billion users took 16 years to cultivate, Mawston believes the next billion will take under three years.
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